An Honest Review of Meow Meow Tweet’s New Underarm Primer

A lot of misinformation about veganism bugs me but high on my list — among quips about protein — is that you won’t need deodorant once you go plant-based. Don’t get me wrong, I didn’t cut meat out of my life just to save $20+ a year. But when I was thinking about making the change, this little perk stood out to me. Most of my adult life, I’ve used prescription strength or clinical deodorant. Partly because of societal norms but also because, well, I was kind of stinky. ¯\_(ツ)_/¯ 

Beyond hygiene, there are a lot of contributing factors that can affect the way you smell: diet, genetics, armpit hair, stress, synthetic fibers, metabolic diseases, and more. I’m guilty of the first five and I don’t see these factors changing any time soon. I’m not going to stop eating cruciferous vegetables or wearing vintage. I’m not shaving ever again. And if anything, I’ll probably close out the year with more stress. 

No, the Salt Crystal doesn’t work for me. Some brands that we’ve promoted in the past have performed well but eventually the baking soda got to me. So, Meow Meow Tweet’s new Underarm Primer* really intrigued me. I use primer on my eyelids everyday. Why not on my pits?

Below are a few scenarios that I tested because we don’t always use products as they’re intended and life isn’t always ideal:

Day 1

I start my morning off with a little 6am underarm shower — to wash off all of the stress sweat from tossing and turning — and go about my routine. This is my control day. One pit with nothing and one pit with Meow Meow Tweet’s Baking Soda Free Grapefruit deodorant. The stick means that I don’t get product underneath my witchy, Sailor Moon nails. By 9am, a little stank starts creeping up to my nose from one side. It’s going to be a long desk day. Right before dinner time, my partner comes home and I throw my arms up with glee: Smell me, baby! He wrinkles his nose at the left pit. The right one, smells like Fruity Pebbles, he says. Interesting.

Day 2

Today is the day of Marmalade Market, a fundraising event here in Austin with lots of badass babes. Thankfully, Selva Beat gets to table — which means lots of fun, hugs, and sitting in the blazing Texas sun. I hedge my bets and take a shower closer to 4pm. Today, I’m supposed to have another control day but I don’t want to risk it. I try the Underarm Primer and Grapefruit deo on both pits and hope for the best. By hour three, we’re drenched in sweat. I give myself a covert sniff by the bar; nothing yet. The event ends without a hitch and at 10pm I arrive at one of my favorite diners for a late night vegan taco. Remembering finally, I turn to my partner and lift my arm. Not now, he whines. Fine. But I smell really good, I whine back.

Day 3

Today is a control day again, just in case last night was a fluke. Morning underarm shower. One pit with both primer + deodorant and another with just deodorant. There’s a 12-hour day ahead, with plenty of errands in the heat. By midday, my left pit is a little stinky. Not terribly so, but it’s clear that the stress and the 90+ degree weather have worn my deodorant down. The pit with primer? Going pretty strong. Not pristine, but no where near noticeable or embarrassing.  

Day 4-5

Ah, the most dreaded part of my experiment: consecutive, layered use. You’re probably not supposed to swipe new deo on top of old deo but we’ve all done it. You don’t have to admit to anything, I’ll take one for the team. One good thing about the tube, versus the jar, is that I can apply an even layer of product and by the time I wake up in the morning, there isn’t much residue so it’s not as cringey as you might think. Day 4 is not bad. Not great. Day 5 — let’s not talk about it.

Why does this work?

First, primer makes sense for any area that experiences a lot of creasing, like your eyelid. Your armpits aren’t exempt and the displacement of your deo can leave you uncovered. Secondly, the primer is a lotion and not a cream. If you have armpit hair, cream deodorants apparently don’t let you get direct, even contact with your skin. Spray deodorants or gels seem to be better. However, this primer is a lotion so you can rub it in, without making your hands sticky or tacky afterwards. Finally, it contains great smelling tea tree oil, which acts as a second line of defense for overactive apocrine glands.

*Meow Meow Tweet sent us the products to try for free. 

TLDR 🏁  For unrelenting, crunchy girls like me — or folks who are new to eco-friendly products or need extra-strength coverage — this deodorant is superb. Adding the primer seals the deal, but swing the odds in your favor and always apply to a fresh pit. Bonus: If you’re a cereal junky too, the smell is heaven.