Could Your Eyeshadow Be Linked to Deforestation?

Which of these two items seems most “natural” to you: a tube of mascara or a pot of eyeshadow? 

You might be tempted to choose the eyeshadow, which in its purest and simplest forms is just pressed pigment. But it would seem the industry is a bit more complex than that, and neither the mascara nor the eyeshadow in this scenario are really off the hook.

Scientific discovery has been invigorating the beauty industry in a big way for decades; products can now boast 24-hour wear, color stay, and crease-less finishes. All-natural make-up is great but even the strongest proponents (us included) of its value cannot argue its longevity. To achieve all-day, no fade make-up, you must explore commercially manufactured chemical compounds. There’s nothing wrong with the science behind this; the trouble begins when companies, in the interest of profit, act with haste and utilize either ill-researched or unsustainable resources. The back and forth regarding the ultimate safety of these ingredients do make me wonder: Do our collective smoky eyes really need it? Is any of this genuinely worth the trouble?

While the jury may still be out on the enduring toxicity of certain chemical compounds in your make-up, the environmental destruction linked to sourcing some ingredients can be viewed in real time. Conflict palm oil, one of the world’s leading drivers of tropical deforestation, is found in nearly all mainstream cosmetics - even eyeshadow. Most popular shadow today (seen below) use one or more of the following ingredients:

Caprylic/Capric Trigylceride
Caprylyl Glycol
Cetearyl Isononanoate
Ethylhexyl Palmitate
Ethylhexyl Stearate
Glycerin
Magnesium Stearate
Magnesium Myristate
Octyldecyl Stearoyl Stearate
Polyglycerol-3 Diisostearate
Zinc Stearate

All of these ingredients utilize fatty acid building blocks that are likely derived from palm-oil. In fact, sixty-percent of palm-oil consumed globally is in the form of palm-oil derivatives, a subgroup of products that is majorly under-regulated. While the 10+ ingredients above could be made from another kind of oil, like coconut or soy, it’s impossible to know without direct confirmation. And though we could easily give you the answer for several of the brands below, it’s important that we as a group ask these questions, letting companies know that conflict palm-oil is a concern for the many, not the few. 

Click any of the familiar brands below to be directly linked to their contact form. Please, consider engaging in a constructive discourse with these brands today and inquire about their sourcing practices:

• Do these eyeshadows contain unregulated palm-oil?
• If the palm-oil is claimed to be sustainable or certified, is it actually fully traceable?
• Is said palm-oil deforestation free? 

These are all important factors we have to consider when trying to decipher both the sustainability and impact of our make-up.

If you ever have a question or concern about taking this kind of action, comment below or say hello here.